If you’re on this page, you must be following my SEO Guide Part 1.
If not, you can check it here:
After reading my first guide, you’re now aware of the SEO Basics including the latest tools, techniques, Google updates and the SEO factors. Now, this guide will take you to an advanced understanding of SEO.
Before we start let me tell you what is advanced SEO?
Advanced SEO is more than keywords like SEO strategies, keyword strategies, unique technique, Google Analytics, Google search console and the list goes on.
And these are the questions we heard most about advanced SEO.
- What if my website suddenly de-indexed from the search engine?
- What if my keywords are not ranking?
- What if my keywords are fluctuating?
- What if my website traffic is not increasing? or how to increase my web traffic?
- What if a new Google update hits my website?
- How to increase website traffic via social media only?
- How to increase the domain authority of my website quickly without violating Google guidelines.
All these questions are part of advanced SEO and you’ll get the answers through research and staying updated to the latest Google algorithm practices. Later, applying the knowledge to rank your website will make you a maestro in the field because practising is the key to perfection.
These are some advanced On-Page SEO techniques which I haven’t shared in my previous blog.
- Robots.txt file
- XML Sitemap
- .htaccess file
- Text/HTML Ratio
- Hreflang Tags
- URL structure
- Open Graph Protocols
- Broken links
Let’s know these terms in detail and how it helps SEO.
Robots.txt is a simple text file with extension .txt. Through this file, you can instruct robot, crawler, spider to either allow or disallow the crawler to crawl the website. In addition, you can easily exclude the entire website or exclude some pages which you don’t want Google to crawl.
This the first file Google open when visiting your website for the first time. You can also include robots.txt link in sitemap.xml for the overview of all the URLs of your domain.
2. XML Sitemap
With XML sitemap Google can know about all your important pages. It’s like a roadmap of your website for Google. It will be easy for the search engine to find all the pages of your website through the XML sitemap. Hence, it is an important part of SEO to include XML sitemap on your website. You can easily create an XML sitemap through an XML sitemap generator.
The sitemap includes
- The frequency; means how frequently you want the crawler to visit your website. (monthly, weekly, daily)
- Priority; which means how much priority you want the URL to give. Max 1.0 to low. It is recommended to give priority 1.0 to the homepage and other important pages 0.9,0.8 etc
3. .HTACCESS file
It is a configuration file which improves your technical SEO. It is used to create redirections, HTTP Headers modifications, managing crawl or more advanced functionalities.
The canonical tag is a solution to duplicate content appearing on multiple pages. It is used to tell the crawler that this URL is the main URL or master URL.
5. Text/HTML ratio
The text to HTML ratio which is also known as text to code or code to text is the percentage of the content found in a web page. It should be between 25 to 70 percent.
6. Hreflang Tags
This is an HTML tag that Google uses to serve correct regional or language URL based on searcher’s country and language preferences.
7. URL structure
The structures should be well defined but concise. It is a must to use hyphens to separate words. It is not allowed to use an underscore, spaces or any other characters to separate words.
Breadcrumbs Navigation is the links that allow the path from the current page to another internal page. It is recommended to use the breadcrumbs on your website to make a user-friendly website.
9. Open Graph Protocols
To make any webpage the rich object in the social graph, open graph protocols are used. You can know more about it from here.
AMP short for accelerated mobile pages designed for fast mobile pages. It’s a lightweight HTML designed for a fast loading website on mobile. AMP version is a separate version and its design is also different from the original web design.
11. Broken Links
Broken Links also called dead links are the links that no longer exist or work. These links can affect your website and its ranking, so it is recommended to find and remove those links before its effects. You can check broken links online via broken link checker.
So, these are some of the advanced SEO techniques which you need to know before starting SEO. I hope you find this information useful in expanding your knowledge about SEO.
If you understand this guide, your mind must have churned out some questions which you’ll be eager to know.
Feel free to drop those questions in the comments below and I’ll be happy to help.
Signing out to come back with more information for you.
My guide on Google Analytics is now ready to view.