Once business owners establish their businesses, the next step is to focus on sales leads. However, they do not want to generate just random leads. They want to attract leads that are genuine, relevant and are most likely to convert. Although, generation of leads sounds like an easy process but according to the survey, 61% of marketers in the world consider gain of leads as one of the top marketing challenges.
But, what is sales lead?
In simple words, a sales lead is a business or a person who is a potential buyer, who ultimately has the chance of becoming the consumer of your business’s services or products.
The methods through which businesses acquire access to sales leads are through third parties, direct mailing, advertisement and other marketing tactics.
With the help of platforms like social media, you can get assistance in gaining leads as social media users are multiplying exponentially. It has a powerful reach and it engages the target audience of your business. Therefore, with its huge following, social media is a competent source to generate leads for your business.
In this post, we will talk about how social media can be used to gain access to leads that eventually result in your substantial existence in the market and plentiful revenue.
Live Video Sessions
You are just a tap away from generating leads, how? LIVE VIDEOS.
Videos are fun and they are easily understandable by everyone by igniting a spark in their minds – a spark that gets more attention of the audience and eventually more leads.
Live video sessions are the latest features of social media platforms such as Facebook, Instagram and so on. The reason live videos are trending frequently is that it has a huge reach and people from all over the world have access to them and enjoy them.
According to studies, 80% of social media users prefer watching a video instead of reading a written post. Using simple and attention-grabbing videos, you can conveniently develop a relationship with your target market and connect to their emotional side.
If you make live videos which compel your audience and make them feel like they can trust your business, you have gained sales. Live videos give you the easiest opportunity to communicate your brand’s vision and its purpose to your audience and connect with them on a personal level by receiving their comments during the session.
Hosting live videos and answering important questions of your audience will not only give them clarity about your brand and its initiative, but it will also give them a reason to trust you. This one of the most efficient ways to generate leads organically, introduce your new services and products, pitch it to your target market and clear the doubts they have about your brand in their minds.
Use social media right and hashtag your brand!
The hashtag campaign has gone viral. If a large number of people are hashtagging something on social media, it is famous. If it is famous, it has more sales.
You can use this in favor of your business by creating relevant and market-specified hashtags for your brand on social media that makes you unique in the pool of your business’s competitors. It enables you to spread awareness about your brand and gain access to genuine quality leads.
Be mindful of using hashtags only when they make sense and are applicable. Avoiding stuffing your posts with plenty of hashtags just for the sake of using them for leads purposes. Hashtags must be relevant, short and targeted.
Make sure the hashtags are not too lengthy, vague or meaningless. One of the prime animation production services via genius videos suggest trying to come up with new ideas to make a mix of simple and attractive hashtags for your brands. This allows your potential buyers to explore your brand and its posts in no time. Also, you must encourage your pre-existing customers to use your hashtags for clear and top-ranking visibility.
Competitions and Prizes
People always enjoy contests and prizes.
Another social media trick to gain sales is to introduce new contests on the platform. People bring out their competitive side, participate in contests and enjoy the victory. So, if the idea of the contest goes well, more people will indulge in it and make their efforts to win. It is the most effective way to excite your target market, leading them to encourage their friends and family to participate too.
The better idea for the reward for winners would be to gift your products. This way they can try out your product and will return as a regular and loyal customer.
However, in order to avoid confusions, be careful of a few points when you introduce a contest to your consumers:
Use easy and understandable language when you declare the rules and instructions for the contest.
Clearly explain the criteria to win.
Prior to the results, mention your medium of selecting the winners to all participants such as lucky draw or software application.
Social media influencers can help in a great way of promoting the competition as they have a vast reach and a lot of people religiously follow them. You can collaborate with them for the contest or ask them to conduct it on your behalf.
The more people are going to take part in competitions, the rapid growth of leads you will witness in the business’s sales.
Sales and Discounts
It is hard to resist a sale, isn’t it?
Sales and discounts are weaknesses of many. You can use this for your business’s advantage. Time and again, introduce sales and deal on your products and services so people can avail it, recommend it to their friends; increasing your reach and sales.
The trick is to immediately make them purchase your product by mentioning a deadline on flash sale with a timer that indicates that they are going to miss out on a great sale if they do not avail it on time.
You may also work together with influencers to promote the discounts your brand offers. This strategy empowers your connection with social media influencers and boosts the engagement between you and your customers which eventually leads to high-quality sales leads.
Whether your business is a newborn startup or a full-fledged company, leads will always be the most essential part of it. Social media is the most cost-effective way to generate leads for your business. Therefore, if social media is used efficiently, it can gain your brand customer traffic and generous leads.
Another way to generate leads is through animation production services via genius videos. With the help of their finest services businesses excel in generating leads and improving their marketing strategies.