The packaging is critical for a brand’s recognition and creativity of that packaging is crucial for the success of the business. Artistically designed packaging boxes spice up the beauty of packed products. If we look a few years back when there was less competition in the market and packaging was only used to secure the product from any potential damage. But over the years as the competition among businesses increased packaging has become a key factor in the success of businesses. Nowadays everyone knows that only an enticingly looking packaging can convince a buyer to buy that product.
There was a time when packaging used to be a simple container or a wrapper; just to facilitate the handling of products. But now with the growing competition businesses spend a hell of fortune on bewitching packaging to create a memorably designed beautiful packaging that not only protects the product but also reflects their brand vision.
Every other day a new product tries to float in the flood of products to grab the client’s attention. The packaging is the only way to stand out in the market. More than one-third of customers buy a product just by looking at its packaging style.
Over the years we have trapped in a paradoxical situation where we often appreciate the packaging more than the packed product.
Packaging excites a customer
With the growing e-commerce and online shopping people now prefer to shop from their comfort zone i-e home, office, etc. In such situations packaging works as a link between the brand and its customers. Packaging not only compensates customers for the loss of in-store experience but also works as a physical interaction and tangible touchpoint between a brand and its customers. For many customers, the unboxing of the product is as significant as the opening of the product. A luxury packaging makes your product look royal and beautiful. The packaging is crucial for winning a customer’s heart. Good packaging makes buyers exuberant about opening their parcel.
Packaging influences the consumers buying decision
Packaging plays an important role in influencing the purchasing habits of the buyers. Another important aspect of packaging is the selection of color. The human brain reacts to colors. Selecting the color of custom boxes based on end-users’ taste increases the chances for a product to get sold out quickly. For instance, royal blue depicts professionalism whereas white is a color of simplicity and purity. Products made for business people should be more sophisticated whereas products for kids usually have flamboyant colors as we all know kids are attracted to colorful things. Studying color before designing packaging is quite important as the whole design depends on the color and ultimately the success of the product depends on the color scheme of the packaging.
Artistic packaging will win you an attractive point on retail shelves
Packaging grabs the eyeball of the buyer. It also plays an important role in defining the place of your product on retail shelves. A retailer buys products that have beautiful packaging design. They proudly display it on the front row of their shelves to catch the attention of passersby. An interesting packaging will go a long way in securing retailers’ trust. It’s imperative for brands’ success to be the retailer’s favorite packaging design to become the retailer’s buy-in for a long period.
Packaging defines your product quality
Have you ever thought about what defines the quality of a product? How customers identify a premium product with superior quality? Why customers willingly buy a product with a higher price tag when they can find a similar product at a lower price?
Well, packaging with a distinctive artwork can increase the product value and make the customer believe in the high quality of your products. Packaging turns an ordinary item into a luxury product. Packaging sparks a desire in a customer to put it into their shopping baskets. Custom boxes wholesale designed on the taste of the positioned market has a higher chance of success.
The packaging is the cheapest but most important marketing tactic
Brands that aim for a strong presence in the market work hard on smart packaging for their products. Packaging with unique slogans, custom labels, and business logos grab the attention of customers. Packaging helps customers recognize and remember your brand. And without recognition, no product can survive in the market. Packaging work as a tangible advertisement for the brand. It talks about the products and brand vision. It convinces customers to repurchase the product. Good packaging means the customer can proudly flaunt their favorite product among their social circle which increases the market visibility of the product. In short, packaging has become more than just wrapping a product. It’s now a science and art that amalgamate together to lure the customer to buy a product. Creative packaging promotes and advertises a business and increases sales which lead to higher profit margins.
