5,000 years ago, from the stone age to the drone shipments, 2021– everyone is in a race to become dominant. Instagram users are finding and discovering new ways to get a high reach on their accounts. Some ways are organic but slow and some are inorganic but forbidden by the Instagram policymakers. Let’s see how this extracted nectar of 5 effective ways can help you to increase your reach on Instagram.
Organic Reach
It’s the natural way to get high traffic on your Instagram but somehow it’s a slow process too. Instagram policymakers often issue updates in this regard and promote such accounts that practice the guidelines. And penalize those who don’t follow.
Keep Yourself Updated With New Features
Instagram is continuously evolving with time and its competitive trends. In this changing environment, you need to continuously upgrade yourself with their new features, updates, trends, and policies.
Brands use trending and new features to drive more conversions: Animated stickers and Augmented Reality filters in stories, reels, Instagram shopping, and IGTV.
For instance, Instagram having smart and AI algorithms have recently launched a “Take a Break” feature to protect teens from harmful content.
A tech blog, BePakistani demonstrates how Instagram uses its smart AI tools to protect teens from harmful content with the Take a Break feature.
You need to follow and implement these updates and utilize trending features to engage more audience and gain brand visibility.
Fresh Content Is A King
None can assume their growth on Instagram with zero content on its profile either business or personal. In Digital marketing, content is a king. If you need a high reach or traffic, you must know what your audience wants to hear from you.
Spoonfeed them with fresh and visual content. Set a timetable and get consistent to post content there on time. If your content solves your audience’s problems then research well and post your content in manageable chunks.
Look for what’s trending in the market and what are you good at– fill this gap and boom. Post your content but SEO optimized in smaller and digestible chunks. Remember, if you fill a need of your audience then they will organically fill yours.
Boost Content Discovery With Hashtags
You wanna need to make your content more discoverable? Hashtags can skyrocket this process. They will help your brand be visible on search and get more interaction.
Always pick the right niche and industry-related hashtags according to your products and services. Use globally or regionally hashtags to target your potential customers or audience.
Your self-published first comment on your post encapsulated with your niche relevant hashtags– save your time. It’s one of the new exciting features of hashtags that many influencers and brands are using in their comments after the description or caption.
Use Paid Ads On Instagram To Increase Reach
A pay and play game. You invest in ads to reach the desired outcomes. Just like Facebook, owned by Mark Zuckerberg, allows you to avail paid ads options for your reach.
Paid ads targeting people based on their behaviors and geographical regions to attract them. It’s a magnet for attracting new followers and customers.
Instagram’s paid ads option allows you to target highly niche relevant users and customers. It gets your brand visible in front of the right targeted people. Make sure it is a strategy when ramping up a new product, service, campaign, or simply growing your account’s reach.
Inorganic Reach
It’s an unnatural way to get high traffic on your Instagram but somehow it’s a fast process too. Instagram policymakers often issue updates in this regard and de-rank such accounts that violate the guidelines. And promote those who do-follow. But still many do it smartly.
Instant And Proactive Approach
A method of getting engagement through mostly fake sources.
Requesting friends with a naked URL of your Instagram account to follow, like, and comment on posts, share posts on stories, etc. Insta AI tools are now improved and capture this behavior of one-to-one traffic and penalize such accounts.
Using Tokens is now a more common practice in youngsters to gain more followers, likes, and desired comments on their posts. Teens use some apps to get engagement and in return, they do the same: follow, like, and comment on others’ profiles and receive tokens.
Many brands and influencers hire paid services providers of liking, commenting, and following their accounts. They are similar to paid reviews and paid backlinks, and are totally unnatural. Instagram’s team is working on it too.
[All views expressed in this blog belong to the author only]
