It is undeniable that eCommerce is outpacing the sales far from brick and mortar stores. An exponential increase in mobile commerce and eCommerce is creating opportunities for local makers and businesses of Pakistan to grow. The problem is ‘discovering the local talent of Pakistan and giving them resources to showcase their talent on a bigger channel’. The involvement of startups, Small and Medium Enterprises (SMEs) of Pakistan in the economic establishment can have a multiplier effect on employment. Considering this, we need to have a platform that promotes these small businesses and enables them to meet their buyers.
Small businesses lack the awareness to advertise their brand. Limited credit facilities and complex loan procedures become hurdles in the scaling of their business. The need of the hour, therefore, is to digitize these businesses, educate them, and offer them a ready-to-go online platform that could help them maximize sales and revenue.
This is exactly what PakistanCreates does. PakistanCreates is an online marketplace where local makers and manufacturers of Pakistan can list their products and make them available to a larger audience. As the name suggests, PakistanCreates promotes Made in Pakistan and Manufactured in Pakistan products. It is an all-in-one platform where you can discover everything from jewellery to clothing, home decor to kitchenware, kids’ collections to men’s accessories, and stationery to food items.
PakistanCreates offers a way for local makers of Pakistan to earn a living and connect with a community of potential buyers. It develops a knowledge hub for small businesses to learn tips and tricks and help stores boost their performance to attract more customers.
Our Stance
PakistanCreates aims at giving growth opportunities to small sellers of Pakistan by offering them an online marketplace where they can open a shop and sell their products. Moreover, the project focuses on empowering women entrepreneurs. Women are over 48% of Pakistan’s population but they are often held back due to a lack of resources and enough training to start their own businesses. PakistanCreates help women-led businesses move forward without worrying about advertisements and making investments in creating their websites.
What separates PakistanCreates from any other online marketplace is its quality standards and policy. It goes through a comprehensive quality control process where the products of sellers are curated to ensure their quality. The platform will offer training programs to local sellers of Pakistan to help them fulfil all the prerequisites to make digital selling successful.
Creating Value for Local Makers and Artisans
PakistanCreates has found a way to capture and create value for local makers, manufacturers, and artisans of Pakistan. By offering Made in Pakistan products all in one place, the platform is able to carve out the local talent from all over the country and make it easy for people to discover. PakistanCreates engages in the mission of empowering micro-entrepreneurs who have the skills to create and craft but lack the education to advertise them on the right channels.
Website and Social Technologies
One of the best parts about this eCommerce platform is its relationship with technology. It is developed and maintained by a team of software specialists to innovate the platform’s buying and selling experience. From automated recommendations to acquisitions via machine learning and enhanced usability, the website is designed to make it usable for both customers and sellers.
PakistanCreates focuses on creating a huge social media following as most of the businesses it promotes already rely on social media for marketing. It will also advertise sellers via social channels to help them find the appropriate audience and maximize their sales to earn money.
Conclusion
PakistanCreates serves as a hub of Pakistani products made in different corners of the country. The platform offers parallel benefits to both sellers and buyers. It offers buyers a legitimate online marketplace to showcase their talent to the world and makes it easy for buyers to find everything made and manufactured in Pakistan in one place.
