With the rise of the digital platform, the monotony has been changed. Now we have variables of opportunities everywhere. The digital technology has changed many things since the last decade and so do the businesses.
You must have come to the word digital marketing. It has left a great impact on changing the old marketing technique. Digital marketing is a vast field that includes advertisement, brand promotion, public relation, affiliate, content, social media marketing and PPC etc. But let me tell you one of the most important elements of digital marketing i.e. SEO
Marketing is essential for any business to sustain in the market for a long time. Your business success is depending on how you create awareness of your brand, and how effectively you’re selling your product or service to the consumer.
To make your business last, you’ve to adopt some marketing strategies and to run your business perfectly it’s important to marketize it properly and what’s better than SEO.
Being a small or big business owner, you must have come across to this “SEO” term a multiple time. SEO is a vital digital marketing element. The traffic generated from SEO is organic i.e. free while the PPC and other tactic require money to generate the traffic.
What is SEO?
You must be curious about SEO, what it’s and how to do it and many more questions must be popping up in your head.
Let’s take a quick introduction to SEO.
The S in SEO refers to “Search”, means what people are searching for, the actual terms or keywords they are using for their searches.
The E refers to “Engine”, means the Web search engine that people use to surf or enter their query. There are many search engines e.g. Google, Bing, Yahoo, Ask.com, DuckDuckGo, Yandex, Gibiru etc.
And the last but not the least O refers “Optimization”, means to make the most of anything.
Collectively, SEO is basically optimizing your website in a way that helps you to appear on the SERP whenever any user searches for anything related to your business.
It is a methodology to grow the quantity and quality of traffic on the website organically, with the help of different strategies to make your website visible over the search engine (Google, Yahoo, Bing etc.)
What makes it different than others?
Suppose, you’re searching for the best restaurant in your area or best travel destination or anything and now search engine has given you multiple results against your query including the one with the tag of “Ad”.
What will you prefer to click? The one with the Ad tag or without?
I am leaving the answer over to you.
SEO brings organic traffic (unpaid traffic). It doesn’t require any money (obviously you’ve to pay the Search Engine Optimizer but except this, it’s totally free and I mean it ?). While the other marketing technique requires money, you need to pay every time to advertise your business and once you stop paying, your marketing stops.
The best thing about SEO is it’s free and if you do it right and follow the guidelines (Search Engine’s Updates) you are good to go into the market race. SEO takes time, effort, and patience at the start but trust me it’s worth it.
How Search Engine works?
Have you ever wondered how the search engine has answers to all of your queries? Even the stupid one too.
Well, it’s not a big deal. Everything is available over the internet. What you have to do is to insert your query and you are done. Now it’s the search engine duty to bring the answers.
Let me explain it to you.
Search Engine has crawler aka bot. All they do is go out and gather the information over the internet. They crawl your whole website and index your content in its database through algorithms and whenever a user searches any query the check their database and bring out the best match content to answer your question in seconds. (Ensure you’ve a good internet, else you’ll have to wait 😛 )
The algorithm does this by considering multiples signals available on your website (over 200 signals aka ranking factors).
How to do SEO?
Online business is taking over the world like storm and competition is increasing with it. If your online business is not getting enough traffic it’s impossible to generate the lead and without lead business is of no use. To make and mark your place on the search engine it is necessary to invest in SEO.
As SEO generates organic traffic but search engines haven’t revealed how they truly rank websites. There are above 200 ranking factors that search engine takes to rank any website but the experts have concluded some of ranking factors. Those factors may look a few but have a great impact and help a lot to rank.
The factors are divided into three main categories:
- On-Page SEO
- Off Page SEO
- Technical SEO
All these factors can be found here and they altogether can take your business on a good rank on SERP and to do so you’ll need a smart Search Engine Optimizer, good content writer and skilful developer.
So, to rank on the SERP you have to make sure that your website and content get index with relevant queries and for that you have to work on multiple factors that include good user experience of website, content, keyword etc. also called SEO ranking factors.
Natural crawling takes time but for a Search Engine Optimizer it’s just like a tap of hand, They can do it fast (Ssshh don’t tell anyone about bookmarking!!! )
Related: 35 Best SEO Services Companies in Pakistan
It’s a Wrap
In conclusion, SEO has been here for a quite long time but with the rise of online business, its demand has also been increased. Everyone wants to win in the business with the least investment of money and higher conversion rate and SEO does it all with a long-lasting result. Now, it’s the time to make the most out of this with a strong and right strategy.
Drop down your comment and tell us what you think about SEO or this article.
